Internet Radio and The Number One Job Skill in 2020

Internet Radio and The Number One Job Skill in 2020o 

18th June 2013

What's the crucial career strength that employers everywhere are seeking -- even though hardly anyone is talking about it? A great way to find out is by studying this list of fast-growing occupations, as compiled by the U.S. Bureau of Labor Statistics.

Sports coaches and fitness trainers. Massage therapists, registered nurses and physical therapists. School psychologists, music tutors, preschool teachers and speech-language pathologists. Personal financial planners, chauffeurs and private detectives. These are among the fields expected to employ at least 20% more people in the U.S. by 2020.

Did you notice the common thread? Every one of these jobs is all about EMPATHY.

In our fast-paced digital world, there's lots of hand-wringing about the ways that automation and computer technology are taking away the kinds of jobs that kept our parents and grandparents employed. Walk through a modern factory, and you'll be stunned by how few humans are needed to tend the machines. Similarly, travel agents, video editors and many other white-collar employees have been pushed to the sidelines by the digital revolution's faster and cheaper methods.

But there's no substitute for the magic of a face-to-face interaction with someone else who cares. Even the most ingenious machine-based attempts to mimic human conversation (hello, Siri) can't match the emotional richness of a real conversation with a real person.

Visit a health club, and you'll see the best personal trainers don't just march their clients through a preset run of exercises. They chat about the stresses and rewards of getting back in shape. They tease, they flatter -- maybe they even flirt a little. They connect with their clients in a way that builds people's motivation. Before long, clients keep coming back to the gym because they want to spend time with a friend, and to do something extra to win his or her respect.

It's the same story in health care or education. Technology can monitor an adult's glucose levels or a young child's counting skills quite precisely. Data by itself, though, is just a tool. The real magic happens when a borderline diabetic or a shy preschooler develops enough faith and trust in another person to embark on a new path. What the BLS data tells us is that even in a rapidly automating world, we can't automate empathy.

AND it is the same with internet radio! Sure people can subscribe to music streaming services like Pandora and Spotify, but what people really like more is an interaction with a human, yes a DJ (host) on a radio. People WILL tune in more if you have shows where people in the Studio talk, interact via the Call DJ button, in the stations chat-room, but most importantly they want to hear a voice, and that person talking about the music they are playing, what they think, how it makes them feel, taking requests, just having that human connection makes all the difference.

Radio stations on KryKey have DJ's and Hosts, plus the sound quality is the best on the net at 320K+ all at www.KryKey.com 

A big thanks to George Anders, who is a contributing Writer at Forbes magazine for some of this post.