Stick With One Service

Stick With One Service
5th August 2012

Just like any product, branding is key. Radio streaming branding is essential for the growth and stability of the radio station. Using 'one' service to stream is vital for the radio station and it's listeners.

Using multiple streaming options is counter productive as it makes it look like the radio station has no focus, has no direction and is unsure what it is and where it is going.


There is no need to be on BlogTalkRadio, Live365, ShoutCast, Spreaker, uStream and KryKey at the same time - Stick to one! Stick to the one that gives you 24/7 broadcasting, the highest sound quality, and great support.

Also moving the radio station from site to site, for example having its one site on Wix, then moving it to a blog, then to anyone place is also bad for the radio station. Use one, stick to that and grow the content on that site.

When you create a radio station stick with one streaming service and one web site - it is essential to your radio station!